The doctor identified himself when they replied, then said rapidly, I'm fine, thank you, no doubt the receptionist had inquired, How are you, doctor, that is what we say when we do not wish to play the weakling, we say Fine, even though we may be dying, and this is commonly know as taking one's courage in both hands, a phenomenon that has only been observed in the human species. (32)
Ideology represents the imaginary relationships of individuals to their real conditions of existence.(1264)
world outlook,and therefore needs to be
What is represented in ideology is therefore not the system of the real relations which govern the existence of individuals, but the imaginary relation of those individuals to the real relations in which they live.(1265)
Ideology has a material existence.(1265)
If he does not do so,and implies ideas contrary to those that the individual professes. (1266-67)that is wicked
actions inserted into practices […] governed by the rituals in which these practices are inscribed, within the material existence of an ideological apparatus.(1267)
There is no practice except by and in an ideology.
There is no ideology except by the subject and for subjects.(1268)
the subject,noting that it goes by different names in different ideological systems.)
spontaneouslywithin the bounds sketched out by the ideology.
The elementary ideological effect
As St. Paul admirably puts it, it is in theLogos,meaning in ideology, that welive, move, and have our being.It follows that, for you and for me, the category of the subject is a primaryobviousness(obviousnesses are always primary); it is clear that you and I are subjects (free, ethical, etc. …). Like all obviousnesses, including those that make a wordname a thingorhave a meaning(therefore including the obviousness of thetransparencyof language), theobviousnessthat you and I are subjects – and that that does not cause any problems – is an ideological effect, the elementary ideological effect. It is indeed a peculiarity of ideology that it imposes (without appearing to do so, since these areobviousnesses) obviousnesses as obviousnesses, which we cannot fail to recognize and before which we have the inevitable and natural reaction of crying out (aloud or in thestill, small voice of conscience):That's obvious! That's right! That's true!(1268)
Let us summarize …
… what we have discovered about ideology in general.
The duplicate mirror-structure of ideology ensures simultaneously:
- the interpellation ofindividualsas subjects.
- their subjection to the Subject;
- the mutual recognition of subjects and Subject, the subjects' recognition of each other, and finally the subject's recognition of himself;
- the absolute guarantee that everything really is so, and that on condition that the subjects recognize what they are and behave accordingly, everything will be all right: Amen –So be it.(1271)